Digital Marketing Strategy
Nicole Cloutier is a digital marketing consultant with over ten years of experience in lifestyle brand marketingContact
Your advisor on digital trends and technologies
Define your digital goals and create a 360 digital strategy that will engage your customers and deliver ROIContact
Ready to tell your business story? Here’s how we’ll do it.
Nicole offers comprehensive solutions for digital strategy, content marketing and social media management
Based on your business goals, Nicole will design a digital strategy and action plan drawing on a powerful toolkit of digital tactics to find, engage and retain your customers.
Do you know who your customers are and how to find them? Leveraging consumer insights and user personas, Nicole will build a content plan to tell your story across channels.
Social Media Brand Management
Nicole handles day to day management of content planning, production, posting, engagement, social listening, measurement and optimization.
of millennials surveyed say their purchasing decisions are influenced by social media.Deloitte
of consumers say that social media and online reviews influence their shopping behavior.PwC
of surveyed consumers said that content with a strong personality helps form loyal buying relationships.Econsultancy
of all emails are opened on mobile devices and 80% of retailers report that email marketing is their biggest retention driver.Wordstream
Hi, I’m Nicole. Thanks for stopping by. I’m a digital strategist with a marketing background in food and beverage, hospitality, health and wellness, and I’m interested in helping brands and businesses create authentic marketing communications that drive real business results. With a goal-oriented, consumer centric approach, I’ll help you tell your story consistently across touch points and tie your online efforts directly to sales. If you need to grow your online presence, launch a new campaign or define your voice, feel free to reach out. I’d love to help!
My Skill Set
Provide best in class digital solutions
To tell brand stories that win hearts and minds
Authenticity, Creativity, Accountability
Social Media Marketing
If you sell products, social must be a priority. Nicole will help you find your customers and serve them the right mix of content at the right time to encourage trial, sales and loyalty. 360 degree planning, production, execution, management and reporting is included.
Speak directly to your customers and reward loyalty with news, promotions and special offers. Drive list growth through various email acquisition initiatives and manage list segmentation, targeting and measurement.
Copy, photography, video & graphic design. Persona development, voice and tone creation, look & feel, style guides. Content calendars, planning, production and measurement for your brand or business.
Create a simple responsive landing page or website for your brand or business and make sure your marketing connects the dots.
Search Engine Optimization
Get found online by maximizing your digital real estate. Unlock search engine algorithms with proper citations, web content and social presence.
Advise on best practices across paid Instagram, Facebook, Twitter and Pinterest ads. A/B test, scale and optimize for performance. Report on analytics and make recommendations.
Analytics & Performance Measurement
Set goals, identify key metrics for your business, define KPIS, track results, A/B test, optimize and measure ROI.
Market Research & Consumer Insights
Using market and syndicated data, social listening, surveys, and focus groups to inform and build targeted marketing campaigns and programs.
Tell your story, connect with your customers in an authentic way and optimize your website for search engines.
Leverage the power of highly engaged audiences to help position and promote your business or product.
Web copy, blogs, social content, email campaigns, marketing collateral and POS materials, digital brochures, ad copy and targeted marketing messages.
Create custom campaigns and promotions to serve your unique business goals and link campaign messages across digital channels for maximum impact.
Thoughts on content marketing from industry leaders
Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.
Joe Pulizzi, Content Marketing Institute
To develop your audience, you need to create content for every stage of the buying process. As a whole, your content should cover off on three important points: topic awareness, consideration of you as a vendor on that topic, and how you offer differs in the market.
Byrony Seifert TechTarget
People are visual beings. Visual content attracts people, even amidst everything else screaming for our attention.
Heidi Cohen, Chief Content Officer, Actionable Marketing Guide
What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.
Your customers don’t buy your product to do your company a favor, Eghbal said. They’re doing it because your product makes their lives better. So if you want to sell something, you need to explain how you’re helping them.
Ann Handley, Marketing Profs
The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.
Joe Pulizzi, Content Marketing Institute
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.